ANNUITAS training is HANDS-ON
Marketing to an increasingly complex and sophisticated buyer is growing more challenging all the time. B2B organizations typically have multiple buyers on a buying committee, they consume more content, engage with multiple channels and conduct much of the research on their own before engaging with a vendor directly.
This ongoing change in how buyers buy has had a direct impact on how organizations conduct Demand Generation. The problem is, many marketers are not properly skilled to implement a new approach and in turn, are not achieving their desired results.
Research has shown the following about B2B Marketers today:
- Less than 20% are highly effective in achieving their Demand Generation results
- Only 22% are effective with their content marketing
- Less than 27% of organizations rate their teams as effective in Demand Generation
- On average, organizations spend less than $1,000 per year on marketing training or enablement
- More than 70% of marketers describe themselves as “self-taught”
TRANSFORMING MARKETING EFFECTIVENESS REQUIRES TRAINING AND SKILLS DEVELOPMENT.
ANNUITAS helps our clients transform Demand Generation in the work we do with them. We are taking that a step further by offering on-site training to equip B2B marketers to do the same in their organizations.
In this 2-day training session, the following skills will be taught:
- How to align people, process, content, technology and data to their buyer
- How to collect the right insights to build actionable personas
- How to develop a content architecture that aligns to each member of the buying committee and their buyer's journey
- How to establish and align a lead management process
This training is designed for B2B organizations who want to equip their personnel with the right skills to achieve their Demand Generation goals.