The Annuitas Group Co-Founders Top Rankings of 2009’s 50 Most Influential People in Sales Lead Management

The Annuitas Group Co-Founders Top Rankings of 2009’s 50 Most Influential People in Sales Lead Management

Jay Hidalgo and Carlos Hidalgo Recognized in Annual Sales Lead Management Association’s List

Grand Rapids, MI – November 17, 2009 – The Annuitas Group, a recognized leader in sales and marketing process consulting, today announced that Jay Hidalgo, CEO and co-Founder, and Carlos Hidalgo, President and co-Founder, ranked one and two respectively in the Sales Lead Management Association’s (SLMA) 2009 50 Most Influential People in Sales Lead Management list. The annual poll is voted on by peers and colleagues, and recognizes leaders who are paving the way in sales and marketing innovation.

The Annuitas Group was founded over four years ago to help B2B companies realize a measurable return on their sales and marketing investments in lead management, marketing automation and demand generation. The consulting firm’s expertise lies in their ability to become a virtual member of a client’s team and identify gaps and opportunities within their marketing and sales process. As a result, The Annuitas Group is able to uncover tangible lost revenue opportunities, improve the quality of lead generation programs and increase sales productivity.

“The Annuitas Group has shown consistent leadership in the areas of modern B2B marketing techniques and lead management,” said Will Schnabel, Vice President and General Manager of International Markets, Silverpop. “Having worked with both Jay and Carlos, I’ve seen first-hand the deep understanding they have of the process behind lead management and the positive impact this has on our customers. Their work with our customers has significantly affected their bottom line, enabling them to receive even greater value from their technology investment.”

“USA Financial continues to receive ongoing benefit as a result of working with The Annuitas Group,” said Raeanne Thompson, VP of Marketing for USA Financial. “Prior to our engagement we had an immature sales and marketing lead management process and were unable to determine with any certainty the value our marketing investments. Under their leadership, we developed a mature approach to lead management which has resulted in a quantifiable return on investment, a tight integration with sales and the ability to measure lead management programs and campaigns.”

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 20 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $300 million of potential lost revenue within their sales and marketing process. For more information, visit

Media Contact:

Lori Piening
[email protected]

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