The Annuitas Group Announces Global Expansion with Opening of European Headquarters

Annuitas Blog Team

The Annuitas Group Announces Global Expansion With Opening of European Headquarters

Karen Bradshaw Named Managing Director of European Operations

Grand Rapids, MI – January 5, 2010 – The Annuitas Group, the leading provider of lead process and management consulting services, announced today the expansion of their operations globally with the opening of their European Headquarters in London. As the recognized leader in the analysis, development and implementation of lead management process for sales and marketing, this presence will allow The Annuitas Group to better serve their international clients and further their leadership position globally.

To run the European operations, The Annuitas Group has appointed Karen Bradshaw as Managing Director of European operations. Bradshaw has over 25 years experience specializing in international B2B direct marketing, marketing automation and product management with companies including Symbol Technologies, Cadence Design Systems, PitneyBowes MapInfo and Experian.

“As a career international marketer, working with an insightful and viable organization is important to me and I’ve found that in The Annuitas Group,” said Bradshaw. “As an experienced practitioner of ‘closed loop marketing’, I look forward to helping our European clients blend strategic thinking and tactical execution with a constant focus on contribution to revenue.”

“Companies today realize they need to maximize their lead management process and its impact on the marketing and sales cycle”, said Carlos Hidalgo, President of The Annuitas Group. “With more of our clients looking to develop these practices globally, opening a European office is a natural extension to allow us to meet these needs. Also having the support of our strategic partner, Silverpop, we are extremely optimistic about our European expansion and are pleased to have such a seasoned marketing expert in Ms. Bradshaw leading these operations.”

The Annuitas Group was founded in 2005 to help B2B companies realize a measurable return on their sales and marketing investments in lead management, marketing automation and demand generation. The firm’s expertise lies in their ability to become a virtual member of a client’s team and identify gaps and opportunities within their marketing and sales process. As a result, The Annuitas Group is able to uncover tangible lost revenue opportunities, improve the quality of lead generation programs and increase sales productivity.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 30 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $300 million of potential revenue within their clients sales and marketing process. The Annuitas Group is also a strategic services and implementation partner of Silverpop, the leading provider of email and marketing automation solutions. For more information, visit annuitas.com.