The Annuitas Group Expands Team with Veteran Marketing Leader

The Annuitas Group Expands Team with Veteran Marketing Leader

Dennis Head Brings Over 30 Years of Sales & Lead Management Experience

Grand Rapids, MI – April 27, 2010 — The Annuitas Group, the recognized leader in lead management process consulting services, today announced that marketing veteran Dennis Head has joined the team as a Senior Consultant. Mr. Head has worked with countless B2B companies both directly and via his management consulting firm, eDemand Leads, and has developed a prominent reputation for his innovative work and approach to lead generation, qualification and closed-loop management.

Mr. Head brings over 30 years of experience in sales management, and developing and implementing closed-loop lead management and generation programs for some of the world’s largest companies including Lucent, Octel, IBM and Xerox. In his most recent role, Mr. Head was Director of Avaya’s eDemand lead generation program where he developed one of the countrie’s most sophisticated lead generation/database marketing programs.

In his new role with The Annuitas Group, Mr. Head will assist in developing new business opportunities, as well consult directly with clients on improving their lead management process and lead generation programs.

“We are extremely excited to have Dennis join The Annuitas Group team,” said Carlos Hidalgo, President and co-founder of The Annuitas Group. “He is a legend in the lead generation space and his experience and expertise add immediate value as we work with B2B companies to improve their lead management process.”

Mr. Head is a graduate of Michigan State University, where he received a BA and MBA in Marketing.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 30 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $300 million of potential revenue within their clients sales and marketing process. The Annuitas Group is also a strategic services and implementation partner of Silverpop, the leading provider of email and marketing automation solutions. In 2009, co-founders Jay Hidalgo and Carlos Hidalgo were ranked one and two respectively in the Sales Lead Management Association’s (SLMA) 50 Most Influential People in Sales Lead Management list. For more information, visit

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