The Annuitas Group to Present & Sponsor the 8th Annual Silverpop Client Summit

The Annuitas Group to Present at & Sponsor the 8th Annual Silverpop Client Summit

Grand Rapids, MI – May 3, 2010 — The Annuitas Group, the leading provider of lead management process consulting services, today announced its sponsorship of the 8th Annual Silverpop Client Summit which takes place May 3-5, 2010 at the Intercontinental Hotel in Atlanta, Georgia. The sold-out event for B2B and B2C marketing professionals will feature industry experts discussing new tactics and best practices in email and engagement marketing.

In addition to sponsoring the conference, Carlos Hidalgo, President and co-founder of The Annuitas Group, will present on “Holistic Lead Management” on Monday, May 3rd at 9:15AM EST. In his session, Mr. Hidalgo will address why a comprehensive lead management program starts with addressing process first and how the entire marketing and sales organization benefits.

“The Annuitas Group is proud to sponsor and participate in Silverpop’s upcoming Client Summit,” said Carlos Hidalgo, President and co-founder. “We anticipate valuable and thought-provoking discussions with leading B2B marketing professionals which will only provide better insight into how we can help them transform their lead management process.”

“Having a partner like The Annuitas Group at our Client Summit is extremely valuable.” said Adam Needles, Director of Field Marketing and B2B Marketing Evangelist for Silverpop. “They are changing the way companies address lead management, specifically their process by not only providing strategy, but also helping companies implement the changes and transform their sales and marketing organization.”

Through their strategic alliance, The Annuitas Group and Silverpop are transforming how companies address lead management by educating B2B customers on the importance of both process and technology. By combining The Annuitas Group’s unique consultative services around lead management process and Silverpop’s best-in-breed marketing automation platform, clients realize substantial returns on their marketing and sales investments while increasing efficiencies.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 30 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $300 million of potential revenue within their clients sales and marketing process. The Annuitas Group is also a strategic services and implementation partner of Silverpop, the leading provider of email and marketing automation solutions. In 2009, co-founders Jay Hidalgo and Carlos Hidalgo were ranked one and two respectively in the Sales Lead Management Association’s (SLMA) 50 Most Influential People in Sales Lead Management list. For more information, visit

Media Contact:

Lori Piening

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