Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards

Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards

July 19, 2010 – Grand Rapids, MI – The Annuitas Group, a recognized leader in lead management process consulting, today announced that their client, Dematic, was a recipient of DemandGen Report’s second annual Sales & Marketing Alignment Awards for 2010. Dematic, a global leader in intelligent logistics and materials handling solutions, was recognized for their ability to create alignment between sales, marketing and executives in developing a lead management process for the company.

The means by which Dematic achieved their recognition was started over two years ago with a three-day summit facilitated by The Annuitas Group. The goal of the meeting was to both educate stakeholders, as well as achieve consensus on lead management definitions, qualification rules and a lead scoring model. Today as a result of the summit and improved data intelligence by utilizing Silverpop Engage B2B, Dematic is now running campaigns that are focused on specific segments, their pain points and targeted messaging. In addition, marketing is now able to nurture leads and be confident that the leads being passed off to sales are qualified.

“Within the last 18 months, we moved from being a company that didn’t know where leads were coming from or where they were going, to becoming a company that can track every lead by source,” said Lizbeth Tommy, Strategic Marketing for Dematic. “The Annuitas Group literally transformed our marketing and sales initiatives by directing the entire implementation of a lead management process supported by marketing automation.

“Dematic is a great example of how synergy between marketing and sales can make or break your demand generation program,” said Jay Hidalgo, CEO of The Annuitas Group. “The time and resources they invested into addressing and creating a true lead management process is going to pay dividends for a long time to come.”

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 30 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $300 million of potential revenue within their client’s sales and marketing process. The Annuitas Group is also a strategic services and implementation partner of Silverpop, the leading provider of email and marketing automation solutions. For more information, visit

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