The Annuitas Group Expands Team with Lead Management Expert

The Annuitas Group Expands Team with Lead Management Expert

Grand Rapids, MI – September 27, 2010 — The Annuitas Group, the recognized leader in lead management process consulting services, today announced that Lorael Arnquist has joined the team as a Senior Consultant. Ms. Arnquist is a high tech marketing specialist who brings ten years of experience in lead management and marketing automation.

Most recently, Ms. Arnquist spent four years with Silverpop, a leading provider of marketing automation solutions, where she deployed and implemented marketing automation systems, coordinated CRM integrations and optimized lead management programs for more than 70 global clients. Prior to that she served as a demand generation and product marketing manager at Atlas Business Solutions where she increased product net sales 165% in two years utilizing online marketing, multichannel campaign management and contact profiling and segmentation strategies. Lorael also worked at Microsoft for several years in various roles including existing customer marketing managing lead nurturing and cultivation campaigns, channel management and communications.

In her new role with The Annuitas Group, Ms. Arnquist will consult directly with clients on improving their lead management process and lead generation programs.

“It is a delight to welcome someone as gifted and talented as Lorael to The Annuitas Group team,” said Jay Hidalgo, CEO and co-founder of The Annuitas Group. “We have had the pleasure of working with her as both a partner and with our clients. She not only brings a great deal of lead management expertise but is also a passionate customer advocate and team member.”

The Annuitas Group was founded five years ago to help B2B companies realize a measurable return on their sales and marketing investments in lead management, marketing automation and demand generation. The firm’s expertise lies in their ability to become a virtual member of a client’s team and identify gaps and opportunities within their marketing and sales process. As a result, The Annuitas Group is able to uncover tangible lost revenue opportunities, improve the quality of lead generation programs and increase sales productivity.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $400 million of potential revenue within their clients sales and marketing process. The Annuitas Group is also a strategic services and implementation partner of Silverpop, the leading provider of email and marketing automation solutions. In 2009, co-founders Jay Hidalgo and Carlos Hidalgo were ranked one and two respectively in the Sales Lead Management Association’s (SLMA) 50 Most Influential People in Sales Lead Management list. For more information, visit

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