MarketingProfs Blog – An Open Letter to B2B Sales

In this intriguing post, Carlos Hidalgo, CEO of The Annuitas Group, waves the “white flag” on behalf of all B2B marketers in hopes of gaining alignment, trust and better collaboration with B2B sales.

More Great Content
The Need for Speed: Striking the Balance Between Immediate Results and Long-Term Success

According to LinkedIn's State of Sales 2021 report, 42% of people say that the need to meet short-te...

Read More

managing change
How to Successfully Manage Go-To-Market Change in Your Organization

Your organization (and the people within it) needs to change in order to drive predictable and susta...

Read More

Conversation bubble
Translating Online Behavior into Personalized Conversations

We recommend reading Capturing Your Buyers' Most Meaningful Online Behavior before starting this pie...

Read More