The Annuitas Group Achieves Record Year for Revenue and Customer Growth

The Annuitas Group Achieves Record Year for Revenue and Customer Growth

The Annuitas Group achieves double digit growth and launches two new services offerings for customers


Grand Rapids, MI – January 19, 2011 – The Annuitas Group, the recognized leader in lead management consulting services for B2B companies, today announced the conclusion of a record 2010.  The Annuitas Group experienced double digit growth in overall revenue, increased its consulting staff by more than 50% and increased its client roster by 50%.  In addition, Carlos Hidalgo, CEO, and Jay Hidalgo, President, topped the Sales Lead Management Association’s rankings of influential people in lead management, and the company launched a new web site featuring updated content and design.

The year concluded with a major industry announcement by The Annuitas Group, disclosing they had transitioned their marketing automation partner strategy from exclusive to vendor neutral. This strategic move expanded The Annuitas Group’s marketing automation relationships to include other leading automation vendors so they could broaden their expertise.  The move was mainly driven by clients’ need for assistance to match their business process requirements with the right marketing automation technology.

“Even in the down economy of 2010, clients recognized the value of our services and Lead Management Framework™ methodology.  As such, we were able to grow our revenues and continue to build a world-class team of B2B marketing experts,” said Carlos Hidalgo, CEO of The Annuitas Group.

As part of its growth plan for 2011, The Annuitas Group has also launched two new offerings to their array of B2B lead management services.  These offerings are the Lead Management Workshop™ and Marketing Automation Selection Services.

The Lead Management Workshop is a one and one half-day workshop that leads marketing and sales stakeholders through an interactive, high-level audit of their current lead management process. Each step within the Lead Management Framework™ – data, lead planning, lead qualification, lead routing, lead nurturing and metrics – is reviewed, giving participants the opportunity to discuss issues, discover gaps in the process and identify opportunities for improvement.

The Marketing Automation Selection Services guides clients through a selection process matching their marketing and sales processes with the automation solution that best addresses them.

“B2B marketing and sales organizations are continuously working to improve how they work together to achieve revenue goals, “ stated Hidalgo.  “Both new service offerings have come as a result of listening to and interacting with our clients, recognizing that they often times need assistance with both process and technology to make this happen.”

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $550 million of potential revenue within their clients by developing new sales and marketing lead management process.  For more information, visit annuitas.com.

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