MarketingProfs Blog: Four Reasons Why B2B Marketing Lives On

In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete.  The reasons for his assertion are primarily the rise of mobile technologies and his claim that “no longer do businesses market to other businesses, but to individuals who are shifting continuously from at-work to at-home states of mind throughout the day.”  While I’ve never met Segal, nor do I doubt his experience in the B2B marketplace, I fervently disagree with his statement.

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