MarketingProfs Blog: Four Reasons Why B2B Marketing Lives On

In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete.  The reasons for his assertion are primarily the rise of mobile technologies and his claim that “no longer do businesses market to other businesses, but to individuals who are shifting continuously from at-work to at-home states of mind throughout the day.”  While I’ve never met Segal, nor do I doubt his experience in the B2B marketplace, I fervently disagree with his statement.

More Great Content
The Cost of Doing Nothing: How a Reactive Go-to-Market Strategy Hurts You in the Long Run

“A man who stops advertising to save money is like a man who stops a clock to save time.” - Henr...


Read More

The Need for Speed: Striking the Balance Between Immediate Results and Long-Term Success

According to LinkedIn's State of Sales 2021 report, 42% of people say that the need to meet short-te...


Read More

Conversation bubble
Translating Online Behavior into Personalized Conversations

We recommend reading Capturing Your Buyers' Most Meaningful Online Behavior before starting this pie...


Read More