Webinar: Dirty Data’s Effect on ROI and Five Ways to Fix it Today

Tuesday, March 15, 2011 2:00 PM – 3:00 PM EST


E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.

Join ZoomInfo and DemandGen Report as we dive deep into the recent findings of a DemandGen study that uncovers the ugly truth of the cost of Dirty Data on organizations today, including:

  • 8 of 10 companies indicated that dirty data is hindering their lead generation campaigns.
  • Many organizations rely on marketing/prospect data that is 20%-40% inaccurate.
  • 30% of companies currently have no strategy to update inaccurate or incomplete data.

The result? Companies large and small are losing MILLIONS in potential revenue.

The solution? Sam Zales, President of ZoomInfo outlines the five things you can do to start cleaning up your data today. Don’t miss this game changing webinar.


BONUS: Receive a copy of the in-depth eBook “Assessing the Impact of Dirty Data on Sales & Marketing Performance.”

About the presenters:
Jay Hidalgo

Jay has 20 years of expertise in developing and building market research, direct response, database development and lead management programs for regional mid-market businesses and national corporations. He has been a frequent speaker at various conferences and seminars about lead generation and lead management and is recognized as a thought leader in the industry. Prior to The Annuitas Group, he was managing partner at Hidalgo & DeVries, a marketing research & strategy firm.

Sam Zales

As President of ZoomInfo, Sam Zales is responsible for driving the company’s operations and business strategy. With a proven track record for growing and maturing companies in challenging economic times, Zales brings 25 years of strategy, marketing, sales and product development experience with companies such as BuyerZone, American Express and Bain and Company to ZoomInfo.


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