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CEO of The Annuitas Group Appointed to Focus.com Expert Adviser Council

Carlos Hidalgo named Focus.com’s Chief Expert Adviser for Lead Management and Marketing Automation

Grand Rapids, MI – June 13, 2011 — The Annuitas Group today announced that Carlos Hidalgo has been appointed to Focus.com’s Expert Adviser Council as Chief Adviser for Lead Management and Marketing Automation.  In addition to interacting with other Focus marketing experts, Hidalgo will provide best practices content, moderate Roundtables and develop webinars for Focus’s community of marketing professionals.  Focus.com is the leading online community for more than one million business and technology professionals.  At Focus.com, members can interact with each other and more than 5,000 experts though Q&A, research and events.

“Focus.com is one of the top destinations for networking with business and technology experts,” said Hidalgo.  “I look forward to engaging with the Focus community and addressing their questions regarding marketing automation and lead management.  Both areas are top-of-mind with B2B marketers as they work to develop programs to support sales and increase revenues.”

“Focus.com is committed to delivering the highest quality content and collaboration to our end-user community,” said Craig Rosenberg, Vice President of the Expert Network at Focus.  “Carlos brings a wealth of experience and expertise around lead management and we know he will bring tremendous value and insight to Focus.”

Carlos Hidalgo is CEO of The Annuitas Group, a consultancy firm that specializes in helping B2B companies develop and implement a lead management process as a foundation for their demand generation and marketing automation initiatives.   Carlos is an active member of the Focus community, frequently engaging in Q&A’s, as well as being featured in several Focus publications and roundtables.

About The Annuitas Group
The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $550 million of potential revenue within their clients by developing new sales and marketing lead management process.  For more information, visit annuitas.com.

About Focus.com
Focus.com is the leading online business professional network that consists of two interconnected groups – a membership base of more than One million business professionals and the highly-acclaimed Focus Expert Network, which features more than 5,000 of the most-recognized business and technology experts across every business category. Focus.com is ad-supported and entirely free to join. Within its engaged business community, members interact with each other and Focus experts to make more-informed business decisions.  For more information, visit www.focus.com.