Focus Roundtable: Avoiding the Potential Pitfalls of Marketing Automation

Tuesday, June 21st, 1PM – 1:45PM PST


Marketing automaton adoption continues to rise and while technology can enable organizations to improve their marketing effectiveness, it does not just happen. Many organizations have failed to realize the expectation and promise of what marketing automation has to offer, but the technology is not to blame. In this roundtable we will examine what organizations can do to avoid the technology pitfalls that are common to many and steps they can take to ensure they get the full value of their automation investment.

Join Focus for this teleconference roundtable, Avoiding the Potential Pitfalls of Marketing Automation, as an esteemed group of marketing experts discuss how B2B companies maximize their marketing automation investment.

Carlos Hidalgo, CEO, The Annuitas Group
Steve Gershik, Chief Marketer, 28Marketing
Justin Gray, CEO, LeadMD, Inc.
Thor Johnson, CMO & CEO, Team Thor Marketing

Register here to attend this event!

More Great Content
split teams
Five Signs Your Sales and Marketing Teams are Misaligned

Ninety-eight percent (98%) of sales and marketing professionals think that misalignment between sale...

Read More

managing change
How to Successfully Manage Go-To-Market Change in Your Organization

Your organization (and the people within it) needs to change in order to drive predictable and susta...

Read More

demand process
A Framework for Sustainable Growth: ANNUITAS Demand Process™

In April 2012 our CEO, Adam Needles, published a blog post that introduced the concept of Demand Pro...

Read More