The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25%

The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25%

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards

Grand Rapids, MI – July 7, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that long-time and valued client, USA Financial, has been named in DemandGen Report’s third annual Sales & Marketing Alignment Awards.  USA Financial was one of 10 companies recognized for deploying marketing automation tools and re-engineering internal processes in order to drive new revenue growth, produce quality leads and improve campaign results.

“We congratulate the entire USA Financial sales and marketing team on this well-deserved recognition,” said Jay Hidalgo, president and co-founder of The Annuitas Group.  “In the three years we have worked with USA Financial, marketing has transformed their lead management process which has resulted in a 50% increase in sales pipeline and more importantly, a completely satisfied and supportive sales organization.”

DemandGen Report recognized USA Financial for their work with The Annuitas Group in which they developed and implemented a lead management process, as well as deployed marketing automation technology.  As a result, USA Financial increased closed conversions by 43% and improved revenue by 25%.

“We are honored to be recognized by DemandGen Report for our challenging but extremely rewarding work with The Annuitas Group,” said Raeanne Huskey, vice president of marketing at USA Financial.  “We now have a process where sales focuses on closing deals and marketing zeros in on delivering the highest quality leads.”

Huskey continues, “What makes The Annuitas Group unique and why we continue to work with them today is that they are hand’s on.  They come in as a neutral party, facilitate collaboration and see the project through to execution.  We couldn’t be happier with the results achieved and continue to see through this partnership.”

Read the entire Demand Gen article here or download the full 2011 Sales and Marketing Alignment Awards report here.  Additionally, you can watch a video testimonial by Huskey about USA Financial’s challenges and the process they went through to transform their lead management process, and as a result align their sales and marketing teams.  Watch the USA Financial Video Testimonial here.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $550 million of potential revenue within their clients by developing new sales and marketing lead management process.  For more information, visit


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