The Annuitas Group President to Serve as Charter Executive Council Member of Newly Formed Marketing Automation Institute

The Annuitas Group President to Serve as Charter Executive Council Member of Newly Formed Marketing Automation Institute

New Association Launches Dedicated to Educating Marketing Automation Professionals


Grand Rapids, MI – July 20, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that its President, Jay Hidalgo, will be serving as a founding member of the Executive Council for the Marketing Automation Institute (MAI), a new association for the marketing automation industry. In addition, Hidalgo will serve as an educator, and The Annuitas Group will be a sponsor of the MAI. The MAI is a new association and community dedicated to providing professional education, certification and training for B2B and B2C marketing automation professionals.

“A community like the Marketing Automation Institute is long overdue,” said Hidalgo.  “While marketing automation technology is gaining ground, companies today are still struggling to enable their employees with the right skills to implement the best practices that marketing automation supports.  The MAI will be a valuable resource for helping organizations close this gap, and will also provide a platform for individual career advancement.  We are thrilled to support it.”

The Marketing Automation Institute’s mission is to help end-users advance their careers and organizations achieve a higher return on their investments by being the resource for vendor neutral curriculum, training and certification for the marketing automation industry. Their priority is to promote innovative ideas and best practices that both expand the industry as a whole, and serve to develop a rich community of marketing automation end-users, vendor partners and services providers.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $550 million of potential revenue within their clients by developing new sales and marketing lead management process.  For more information, visit

About the Marketing Automation Institute

The Marketing Automation Institute (MAI) is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals.  Through our courses, certification process, resources and events, the MAI not only helps marketing and sales professionals advance their careers, but also their organizations realize a higher return on technology and program investments.  With the support of industry thought leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe.  For more information visit


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