The Annuitas Group’s CEO, Carlos Hidalgo Named a 2011 Who’s Who in B-to-B

The Annuitas Group’s CEO, Carlos Hidalgo Named a 2011 Who’s Who in B-to-B

B2B Magazine Names Hidalgo a Leader in Demand Generation


Grand Rapids, MI – June 27, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that its CEO, Carlos Hidalgo, was named to B2B Magazine’s prestigious 2011 Who’s Who in B-to-B.  BtoB, a leading publication for business-to-business marketing strategists, publishes its annual “Who’s Who in B-to-B Special Report” to highlight key marketing industry thought leaders and movers and shakers.

BtoB chose Hidalgo under the “demand generation” category for being “a thought leader in marketing automation and active blogger.”  In addition the magazine also cited Hidalgo’s recognition by the Sales Lead Management Association (SLMA) as one of the most influential people in sales lead management.

“I am honored to be named to BtoB’s Who’s Who for 2011,” said Hidalgo.  “B2B marketing is more relevant than ever in helping organizations engage with their buyers and generate revenue.  Being named among this group is an indication that we have made great strides, and I look forward to what lies ahead for all in the Buyer 2.0 world. “

Hidalgo and his brother, Jay Hidalgo, president of The Annuitas Group, specialize in helping B2B companies implement a lead management process for all demand generation efforts.  The Annuitas Group consultants come in as a neutral third party and facilitate communication and collaboration between sales and marketing in order to address each process step including lead qualification, nurturing and metrics.  As a result of their engagements, they’ve identified over $550 million of potential lost revenue for clients.

You can review the entire B-to-B Who’s Who list here.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $550 million of potential revenue within their clients by developing new sales and marketing lead management process.  For more information, visit


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