Webinar: Getting More Revenue from Marketing Automation by Developing Lead Management
2PM EST, Thursday, August 11, 2011
Speaker: Carlos Hidalgo, CEO, The Annuitas Group
More and more marketing organizations are looking to derive more value from their technology investments. While marketing automation continues to grow, companies are still looking to get the value from their investments and show their impact on revenue.
One of the key components to improving the value and contributing to revenue is the development of an end-to-end lead management process.
In this webinar, Carlos Hidalgo of The Annuitas Group will discuss the following:
- What are the components of lead management
- How marketing automation enables lead management
- The revenue impact of combining process and technology
- How to begin the development of lead management in your organization
The webinar will also include a live Q&A and provide a case study.