The Annuitas Group and Harte-Hanks Announce Strategic Alliance
The Annuitas Group and Harte-Hanks Announce Strategic Alliance
Relationship expands end-to-end demand generation and lead management service offerings for clients
Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. (HHS), a direct marketing services company that offers the widest variety of integrated, multichannel, data-driven solutions for top brands around the globe. The alliance provides for an expansion of the current offerings that each company delivers, and bolsters the overall value of client engagements.
“Harte-Hanks has been an industry leader in the B2B marketing space for many years and we are excited to enter into this alliance with them,” said Carlos Hidalgo, CEO of The Annuitas Group. “Through this relationship, our clients will now be able to leverage the vast array of services that Harte-Hanks offers, which will only further improve their marketing programs and initiatives.”
Gary Skidmore, president of Harte-Hanks Direct Marketing, said, “ The Annuitas Group offers powerful insights to benefit clients who focus on B2B marketing. As Harte-Hanks prepares to formally roll out a robust suite of B2B marketing assessment and road-mapping services called The Demand Curve, we’re excited by the opportunity to align with The Annuitas Group in what we offer.”
The relationship will enable Harte-Hanks to deliver The Annuitas Group expertise and lead management process consulting services to their clients, which includes the development of The Annuitas Group Lead Management FrameworkSM. Through these services, Harte-Hanks clients will benefit by seeing an improvement in overall revenues and an increase in the return on their marketing investment. In turn, The Annuitas Group will be able to deliver to its clients Harte-Hanks’ offerings such as content, creative and data services through their brands including Aberdeen Group, Mason Zimbler, Information Arts and others. The Annuitas Group client base will receive a more holistic approach to their demand generation and marketing practices.
About The Annuitas Group
The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $550 million of potential revenue within their clients by developing new sales and marketing lead management process. For more information, visit annuitas.com.
About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at www.harte-hanks.com or call (800) 456-9748.
