The Annuitas Group CEO Named a 2011 50 Most Influential People in Sales Lead Management for Third Consecutive Year

The Annuitas Group CEO Named a 2011 50 Most Influential People in Sales Lead Management for Third Consecutive Year

Carlos Hidalgo Recognized in Third Annual Sales Lead Management Association’s List of Leaders


Grand Rapids, MI – December 13, 2011 – The Annuitas Group, a recognized leader in lead management process consulting, today announced that Carlos Hidalgo, co-founder and CEO, was named for the third consecutive in the Sales Lead Management Association’s (SLMA) 2010 50 Most Influential People in Sales Lead Management list.  The SLMA annual poll is voted on by peers and colleagues, and recognizes leaders who are paving the way in sales and marketing innovation.

As an industry thought leader, Carlos Hidalgo has been a leading B2B marketing executive and practitioner for over 15 years.  In both his experience working for and with some of the largest global B2B companies, Hidalgo has gained first-hand knowledge and a true understanding of the challenges that marketing and sales organizations face today.  Through this experience, Hidalgo recognized a gap in the training of marketing automation professionals and co-founded in 2011 the Marketing Automation Institute (MAI), a community and resource for vendor-neutral marketing automation education and certification.  In 2011, B2B Magazine also selected Hidalgo as a Who’s Who in Demand Generation and appointed him an advisor for lead management and marketing automation.

“Carlos is one of the true visionaries in the B2B marketing industry,” said Craig Rosenberg, leader of the Focus Expert Network,  “He realizes that organizations need real-world solutions and education vs. band-aids and quick-fix solutions, and brings the practical know how on making this a reality for his clients.  This is one of the many reasons why The Annuitas Group is so well-respected and why the MAI is an important addition to our industry.”

As the originators of the Lead Management FrameworkSM, The Annuitas Group was in 2005 to help B2B companies realize a measurable return on their sales and marketing investments in lead management, marketing automation and demand generation.  They focus solely on helping B2B companies develop and implement a lead management process that not only facilitates collaboration between sales and marketing organizations, but also improves the revenue and overall return on marketing and sales investments. Carlos can be reached at [email protected] or via twitter @cahidalgo.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $750 million of potential revenue within their clients by developing new sales and marketing lead management process.   For more information, visit

Media Contact:
Lori Piening
[email protected]

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