The Annuitas Group Client Recognized in DemandGen Report’s 2012 Sales & Marketing Integration Awards

The Annuitas Group Client Recognized in DemandGen Report’s 2012 Sales & Marketing Integration Awards

Rubbermaid Medical Solutions acknowledged for creating sales and marketing alignment 

July 24, 2012 – Grand Rapids, MI – The Annuitas Group, the recognized leader in lead management process consulting services, today announced that their client, Rubbermaid Medical Solutions, is a recipient of DemandGen Report’s 2012 Sales & Marketing Integration Awards. Rubbermaid Medical Solutions (RMS), a division of the Newell-Rubbermaid Corporation that manufactures equipment for the healthcare industry and their facilities, was recognized for their ability to create alignment between sales, marketing and executives by implementing a lead management process for the division.

Over the past couple of years, RMS has experienced rapid revenue and headcount growth in spite of having no formalized process, utilizing their inconsistently and not making use of their corporate Silverpop license.  Recognizing they were missing opportunities in spite of their growth, Jim Smith, Senior Manager of Marketing Communications, contacted The Annuitas Group.  A year later with countless meetings between marketing and sales to develop a lead management process and marketing automation technology deployed, RMS is confident of their future growth as well.  And as a result, sales and marketing are communicating more consistently than ever and the marketing team is confident in its ability to measure campaigns end-to-end. The sales team also benefits from now receiving qualified leads that immediately impact their pipeline versus having to sort through unqualified leads,

“By creating a process and supporting it with underlying and marketing automation technology, we now have a richer data set to draw from and make decisions, ” said Jim Smith. This is extremely valuable to both sales and marketing.”

“Rubbermaid Medical Solutions was very insightful to see that in spite of incredible revenue growth, they could achieve even greater results by creating synergy between marketing and sales,” said Jay Hidalgo, President of The Annuitas Group.  “The time and resources they invested in creating a lead management process will not only benefit sales and marketing but the entire company.”

The 2012 DemandGen Sales & Marketing Integration Awards Report is available for download here.

DemandGen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-to-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue.

About The Annuitas Group

The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $750 million of potential revenue within their clients by developing new sales and marketing lead management process.   For more information, visit

About Rubbermaid Medical Solutions

Rubbermaid Medical Solutions is the leading provider of clinical workstations and mobile computing solutions for healthcare facilities. Product offerings include ergonomically designed mobile computing carts, medication carts and wall-mounted workstations, which are lightweight, customizable and support multiple technologies. Rubbermaid Medical Solutions is part of Newell Rubbermaid’s strong portfolio of leading global brands.

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