Carlos Hidalgo Named Top 50 Most Influential in Sales Lead Management

Fourth Year in a Row Honored by Sales Lead Management Association

Grand Rapids, Michigan—December 13, 2012—ANNUITAS, a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations, is proud to announce that Carlos Hidalgo, CEO and Principal of ANNUITAS, has been named to the Sales Lead Management Association’s (SLMA) Top 50 Most Influential in Sales Lead Management for the fourth year in a row. ANNUITAS principals, Jay Hidalgo, Chief Revenue Officer and Adam Needles, Chief Strategy Officer, were also nominated for this year’s Top 50.

This year, SLMA held its first members only election with 34.4% members voting (2,117 of 6,139), while in years past voting was open to the public. Nominees came from many diverse disciplines including CRM Software and Marketing Automation Software, telemarketing, database management, conference management, fulfillment, consulting and publishing companies.

“The SLMA Top 50 Most Influential Award is a great honor,” states Hidalgo.  “Those nominated and chosen for the Top 50 are industry-leaders who help drive the success of their organizations and establish best-practices for industry and I am honored to be in the Top 50 once again.”

“Sales Lead Management Association proudly recognizes industry-leaders and as a winner four years running, Carlos Hidalgo is clearly in that category from his work at ANNUITAS and the Marketing Automation Institute,” said James W. Obermayer, CEO of the Sales Lead Management Association.

ANNUITAS helps marketing and sales organizations transform demand generation to focus on the modern B2B buyer and to optimize revenue and customer lifetime value. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability.  This value proposition makes ANNUITAS unlike other demand generation firms in the market.

About ANNUITAS

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process SM methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization. Learn more www.ANNUITAS.com

Contact:

Jay Hidalgo

Chief Revenue Officer, ANNUITAS

jayhidalgo@annuitas.com

616-710-1282

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