ANNUITAS Launches Email Deliverability and Privacy Practice

ANNUITAS Launches Email Deliverability and Privacy Practice

Extending Expertise with Deliverability Drives Maximum Revenue and Compliance for Clients

Grand Rapids, Michigan—March 7, 2013– ANNUITAS, a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations, today announced the launch of its Email Deliverability and Privacy practice  to further extend the firm’s strategic offerings to help organizations maximize revenue and ensure compliance.

“Deliverability and privacy go hand in hand in today’s digital world,” stated Carlos Hidalgo, CEO and Principal of ANNUITAS.  “The complexity of email deliverability and the intricacies of privacy and compliance are subjects most organizations do not understand, nor have the time or resources to manage.  As a result, there are missed revenue opportunities associated with deliverability, as well as vulnerabilities regarding privacy. ANNUITAS can now help solve this as part of our comprehensive Demand Process Transformation SM.”

ANNUITAS now provides Email Deliverability and Privacy offerings that include email monitoring, remediation services, deliverability plus quarterly compliance strategy, as well as list and contact data validation and scrubbing services to help maximize marketing effectiveness.  The ANNUITAS Email Deliverability and Privacy practice will be led by Chris Arrendale, CIPP/US, providing extensive experience in both the strategic and tactical solutions for clients globally.

“We believe the work we are doing around email deliverability will have a positive impact on our business,” said Tracy Milligan, Marketing Automation Manager, Lenovo. “ANNUITAS provides us with some insightful data and has given us recommendations for continued improvement as email deliverability has been identified as an important issue for us.  I feel like we have the right resources in place to now tackle many of the complexities in this area.”

ANNUITAS helps marketing and sales organizations transform demand generation to focus on the modern B2B buyer and to optimize revenue and customer lifetime value. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability.  This value proposition makes ANNUITAS unlike other demand generation firms in the market.

About ANNUITAS

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded.   ANNUITAS delivers this via its Demand Process SM methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization. Learn more about ANNUITAS www.ANNUITAS.com

Contact:

Jay Hidalgo

Chief Revenue Officer, ANNUITAS

jayhidalgo@annuitas.com

616-710-1282

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