Notes from the Marketing Operations Executive Summit 2014
Rather than write a summary of the fantastic Marketing Operations Executive Summit, which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event.
Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). My twitter handle is @jstewart_1 – and there are lots of other smart folks in here you might want to follow. Enjoy!
Marketing needs to own their tech strategy. It’s OK to delegate the tactical. #marketingopssummit
All these techs are like the cheese scene in Borat … What is this? An MAS platform. This? MAS. And this? MAS. #marketingopssummit
“effective use of automation requires the support of a comprehensive skills development program” Yes! Chris Wong IBM #marketingopssummit
Demand generation marketing transformation takes time and requires patience. Chris Wong IBM #marketingopssummit
CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit
Understanding the individual buyer – true, but don’t forget they are part of a buying TEAM. All have their own pain #marketingopssummit