ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies


ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies

Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations 

ANNUITAS, a Demand Generation Strategy and Change Management firm has launched a comprehensive Enterprise B2B Demand Generation Research Study to assess and measure the drivers behind B2B enterprise demand generation strategies.

“B2B marketers are a unique group who are continually looking to innovate in order to keep pace with the complexities and sophistication needed for today’s modern buyer.  However, the reality in many organizations is that the approach to demand generation is often more tactical than strategic,” states Carlos Hidalgo, CEO and Principal, ANNUITAS. “The goal of this study is to get to a deeper understanding of the ‘how and why’ behind how B2B marketers execute demand generation.”

“The importance of a content marketing strategy has been gaining such incredible momentum over the past two years, and yet effectively matching a content marketing strategy to B2B demand generation goals continues to be a challenge,” said Joe Pulizzi, founder of the Content Marketing Institute. “That’s why we are so interested in learning the results of the ANNUITAS survey, especially since it is focused so specifically on the enterprise.”

The research survey is targeted to those in the demand generation function in large enterprise organizations.  Qualified survey respondents will receive a copy of the final report when released and be entered into a drawing for a free conference pass to the Content Marketing World. Take the survey here.


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