ANNUITAS Names Jennifer L. Harmel EVP and Principal

ANNUITAS Names Jennifer L. Harmel EVP and Principal

B2B demand-generation strategist leads firm’s strategic client programs  

ATLANTA — Feb. 03, 2015ANNUITAS, a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. She formerly served as ANNUITAS Vice President, Strategy.

Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. Her client experience ranges from Fortune 500 companies to governmental agencies to small start-ups. Throughout her career, she has helped some of the world’s top companies plan and implement best-practices in Demand Generation Strategy, focusing on the essential elements of a Demand Process including buyer insights, lead management, content marketing, technology systems and data.

“In the more than six years Jennifer has been with us, ANNUITAS has seen tremendous growth, and much of it can be attributed to her leadership, hard work and dedication to our clients’ success,” said Carlos Hidalgo, CEO and Principal of ANNUITAS. “She has always been a partner to our clients, exemplifying our core values and now, as a partner in our own firm, she’ll continue to deliver the kind of strategies and knowledge that not only drive revenue for our clients, but also drive our company’s growth and expansion.”

Prior to ANNUITAS, Harmel was Managing Partner at MergingDesign, a marketing agency specializing in branding, interactive design and integrated marketing. Follow Harmel on Twitter at @JenniferHarmel2.


ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. Known for its Demand Process℠ methodology, ANNUITAS works with clients to determine their demand strategy and implement processes that lead to self-sustainability and longer-term optimization. Learn more at

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