Recap: Day 1 Content2Conversion

Day one of Content2Conversion was a big success in Scottsdale yesterday, packed with some excellent sessions all thanks to DemandGen Report. Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Sessions were packed with 450 plus attendees in addition to a full solution zone with vendors and solution providers to help marketers achieve greatness with marketing automation, predictive analytics, database optimization and many, many more.

If you were not able to attend yesterday, take a look at some of the tweets that best captured the day:



m c2c






jennifer c2c


carlos c2c


Follow the conversation today to stay on top of the event and gain some valuable insights from the experts at Content2Conversion via hashtag #C2C15.

Author: Erika Goldwater, CIPP/US @erikawg is Vice President, Marketing for ANNUITAS.

More Great Content
Taking A Phased Approach to Digital Demand Transformation

Strategic Demand Marketing is critical to the success of every business. It’s the only way to proa...

Read More

Checklist for Evaluating Partners
A Checklist for Evaluating Your Demand Marketing Partner

Selecting the right demand marketing partner can be a very complicated and emotional undertaking. Ma...

Read More

aligning stakeholders digital transformation
Aligning Your Stakeholders To Achieve Digital Demand Transformation Success

The proverb “it takes a village” refers to the concept that an entire community of people must i...

Read More