Tagged

Sales and Marketing Alignment

What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

Recap: Debating the Efficacy of the CMO at the Boston GTM Transformation Summit… And Looking Forward to RDU

Customer Experience (CX) Vs. Demand Experience (DX): Why CX Is an Outdated Prologue for Optimizing Go-to-Market (GTM) Execution

The Atlanta Go-to-Market Transformation Summit was a Huge Success… Now Off to Boston!

Accelerate Your GTM Transformation: The Chief Growth Officer’s Handbook is Here

Ignite USA 2023 — A Glimpse of the Future for B2B Marketers

Behind the Buzzwords: Customer Journey

What Defines the Role of the Chief Growth Officer?

Four “Random Acts” of Demand Marketing You Need to Stop If You Are Going to Achieve Perpetual Growth

Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

An Unprecedented Opportunity to Transform How Companies Approach Go-to-Market:  Why I Joined ANNUITAS    

The 2022 Gift Guide for Marketers

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation

Transforming Your Go-to-Market Team: Building a "Converged Growth" B2B Organization

How Sales Can Build Better Digital Relationships with Prospects

How to Make Your Inside Sales Team a Strategic Bridge Between Sales and Marketing

How Do You Know Your Demand Marketing Is Providing Real Lift to Sales?

Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction

Industry Leaders Talk Demand Marketing and Digital Demand Transformation

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

What Type of CMO Do You Have?

Small But Mighty - Building a Power Team

Why Demand Generation Requires More Than Marketing

No I Do Not Want To See Your Demo

Straight from the Horse’s Mouth - Content Buyers Want

3 Keys to Effective Inter-Organizational Partnerships

3 Mistakes B2B Sales Leaders Make That Hurt Performance

3 Tips for Marketers Developing Training Materials

Sales Enablement Danger

Q&A with Craig Rosenberg on the TOPO Summit

Heads Up Sales…Change Is Coming

Mindful Marketing - A Strategic Approach

Small But Mighty – Building a Power Team

3 New Year’s Resolutions for B2B Marketers

Everything You Want to Know About Account-Based Marketing

What’s Sales Enablement Got to Do with Demand Generation?

Three Things Training Cannot Fix

Making the Case for Account-Based Marketing: Doing the Math

3 Steps to Improve Marketing and Sales Alignment

It’s All About the (Challenger) Customer

Account Based Marketing - An Interview with Jennifer Pockell-Wilson of Demandbase

The Sales Perspective - An Interview with Jill Rowley of Eloqua

Not All Advice is the Right Advice

Upon Further Diagnosis...

2012 Resolutions for the B2B Marketer

Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)

Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two)

The Results Are In...And They're Not Pretty

The Characteristics of Revenue Generating Companies

Alignment - It's More Than Marketing and Sales

The New Alliance Between Sales and Marketing - SiriusDecisions 2011 Recap

Marketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo

An Interview with Steve Gershik of 28Marketing

Quality Matters - Analyzing the Effect of Quality on the Lead Handoff Process

Starting The Lead Management Process

Five Obstacles to Developing Lead Management Process and How to Overcome Them

Which Way Do They Go?

What Do You Mean When You Say That?