Business Analyst, Demand Intelligence | ANNUITAS



ANNUITAS is the leading provider of digital demand transformation services for B2B companies across healthcare, financial services, media and information services and growth technology companies.  Many of the most recognized global brands count on ANNUITAS as a trusted partner to help scale growth. ANNUITAS services play a mission-critical role in helping connect marketing investments to revenue outcomes and orchestrating people, process, content and technology around buyer engagement.  ANNUITAS’ proprietary methodology for transformation covers strategy, implementation, and optimization – which delivers up to 10x revenue lift in conversion to sales for its clients.


The Business Analyst position will work as a critical member of the ANNUITAS Demand Intelligence team to help analyze client marketing programs and cultivate insights for monthly and quarterly client presentations. This position requires a unique blend of both quantitative and qualitative thinking skills. The ideal candidate would be able to approach problems analytically yet still be able to contextualize it within the high-level marketing strategy in a way that both internal and external stakeholders can easily understand. Additionally, this role will also develop client-facing reports and analytics using Tableau, Power BI, SQL, R, and Python.


The Business Analyst will report to the Senior Director, Demand Intelligence. Specific responsibilities include:

  • Review performance of ongoing client marketing programs across multiple industries on a daily basis using dashboards, metric read-outs, and automated alerts
  • Modifying existing Tableau dashboards to accommodate client asks as well as developing new client-facing dashboards and data visualization architecture
  • Leverage clients’ marketing program dashboards and program performance data stored in a PostgreSQL database to generate insights and strategy recommendations on a monthly and quarterly basis
  • Read marketing and sales industry research, macro data, and trends to provide comparisons of client programs to the broader marketplace
  • Create ad hoc data pivots in Tableau, Power BI, or Excel to assist in research and data insights gathering
  • Understand each client account strategy in-depth, along with other key characteristics of their industries
  • Manage both internal and external analysis requests along with project completion statuses as a part of the wider client account team
  • Create slides to describe insights and strategy recommendations from the ANNUITAS team for client presentations
  • Present with the ANNUITAS team at monthly and quarterly client meetings – both over the phone and in-person
  • Travel as needed


  • Aptitude for public speaking
  • Analytical mindset with ability to put it in context of the bigger picture
  • Ability to effectively communicate with everybody from programmers to C-Suite client stakeholders
  • Problem solving and systems thinking skills
  • Comfortable with mathematical or quantitative reasoning subjects
  • Past exposure to R, Python, SQL, Tableau, Power BI, Salesforce, Excel, Marketing Automation, web analytics, sales analytics platforms are a plus
  • Familiar with the goals and methods of marketing and digital marketing
  • Ability and willingness to travel up to 10%


Bachelor’s Degree: successful candidates have typically studied mathematics, economics, business, marketing research, or quantitative science


During the challenging time of COVID-19, we’ve worked hard to support our team. This includes:

  • Flexibility to work from home
  • Flexibility to work in our COVID-safe Atlanta office for a change of scenery, with lunch provided once a week
  • Open and transparent communication from senior leadership
  • Monthly virtual happy hours
  • “Summer Fridays” – four additional Fridays off between June and August

Challenging times or not, the culture at ANNUITAS stands out. We are a highly collaborative and innovative team that’s passionate about bringing the best outcomes to our clients and each other while having fun in the process.

To apply, please e-mail a cover letter and resume (PDF) to [email protected]