Influencing revenue is a top priority for B2B marketing executives, but most organizations are stuck in a loop of activities that don’t drive growth. These executives understand the need for demand marketing to shift from tactical demand generation to strategic demand marketing, but they struggle with how to do it.
ANNUITAS and Marketo present the webinar: Demand Marketing Transformation: Demand Marketing’s Next Step. Speakers Adam Needles and Mika Yamamoto share recent research that supports the need for a change and discuss how to apply the numbers to today’s most common marketing challenges.
Watch the video below to learn how to embark on a Demand Marketing Transformation and drive change in your organization. You’ll understand the five requirements of a revenue-driven marketing organization and how to guide the change in your organization so that teams can make the move from tactical to strategic.
By the end of the webinar you’ll understand how people, process, content and technology align to drive real business growth so that your demand marketing can take the next step.
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