Regulated industries, like healthcare and finance, are threatened by the pressure for growth. Faced with a need to sell more efficiently, these companies turn to marketing and sales for a solution – but what happens when these teams aren’t strategically building demand? ANNUITAS and Marketo present the webinar: Driving Growth and Innovation in Regulated Industries.
In industries where external factors can change the entire market overnight, demand must be strategic, buyer-driven and always on.
Watch the video below to learn how you can align people, process, content and technology to your buyer and transform your demand generation into a revenue-generating engine.
In this session ANNUITAS, Marketo and Adobe cover:
- Drive more qualified leads to sales
- Improve the customer experience by aligning your marketing efforts to the buyer
- Leverage technology investments to improve marketing efficiency and lead intelligence
By enabling complete insight, management and optimization of the demand process, you’ll shift away from untimely, tactical marketing campaigns and move to an always-on, solution-based dialogue so that you can focus on driving growth and innovation in regulated industries.
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