Harnessing the Digital Customer Journey to Drive Customer Growth and Deepen Relationships

It’s time for financial services companies to think differently about demand marketing. Harnessing the customer journey, both on and off-line, to build customer relationships and to improve the customer journey is an opportunity to better differentiate and compete in a crowded marketplace, especially in uncertain times. Yet as an industry defined by regulations, it can feel like an uphill battle to drive a Demand Marketing Transformation. Balancing the growing needs of the business with the increased expectations of the customer is the new reality for financial services.

Watch this on-demand webinar to hear experts define opportunities and challenges for financial services companies both to better engage customers and prospects and to better manage and optimize sustainable demand.

Key Takeaways:

• Orchestrate multi-channel engagement that addresses the buying needs of your customers and prospects
• Streamline your technology, processes and data to support customer journey, improve organizational efficiency and increase ROI
• Enable demand marketing to deliver more qualified leads to your sellers and/or bankers

You’ll also get a preview into a real world scenario. You’ll learn how a large financial firm was struggling to connect with customers throughout the buying process – and we share the strategies that firm used to break the cycle and start reaching customers in the right place, at the right time, all the time.