Change Management

Strategic Demand Generation requires transformation. ANNUITAS helps our clients manage this transformation as smoothly as possible.

Change Management

Today’s digital buyer and buying process is increasingly sophisticated.  As buyers continue to change and increase their complexity, marketing and sales organizations must adapt. Many marketing and sales teams are struggling because of the failure to embrace change.

ANNUITAS works with our clients to drive change and transform the Demand Generation approach at every level of the organization. This change management process helps the client to transition its Demand Generation from a tactical approach to a buyer-centric, perpetual Demand Generation engine grounded in alignment across the entire enterprise.


CMOs who state they are being asked to do things they have never been asked to do before.