Content Strategy

Creating relevant content that speaks to buyers’ needs along their purchase path.

Content Strategy

ANNUITAS develops a unique, buyer-centric Content Marketing Model for each client. This model is designed to create an ongoing dialogue between buyer and seller and build one-to-one relationships at scale. By speaking to the buyers’ relevant pain points at each phase of their purchase journey, we move leads through Engage, Nurture, and Convert stages more effectively.

It is necessary to ensure there is a next step beyond initial engagement. We build a Content Architecture that includes mechanisms to advance leads through content at their own pace, as well as re-engage them if they start to drift.

By working with clients to create strategic, buyer-focused content, we reduce the churn of unqualified leads and increase the overall value and effectiveness of Demand Generation.


Two thirds of firms are only seeing marginal effectiveness from their Demand Generation.