Technology Systems & Data

We make sure your technology and data work seamlessly together so that your Demand Generation program is a success.

Technology Systems + Data

A comprehensive Demand Generation program consists of many technologies working seamlessly together including marketing automation, sales and CRM platforms, web analytics, business intelligence tools, etc. These technologies present challenges from systems integration, data governance, and data management.  As part of our Demand Generation process, we identify and integrate all the systems that must work together for the Demand Generation program to operate successfully.

As part of data governance, ANNUITAS works with the client to determine who has access to data, their level of control, and permissions – this is documented as part of the overall data governance to ensure data integrity.



Fewer than 30% of firms have been very effective with Marketing Automation.