ANNUITAS Implementation Approach

Strategic Demand Marketing Implementation

Making the shift from tactical demand generation campaigns to a strategic demand marketing state is an enormous undertaking – but it also delivers enormous rewards. With our implementation approach we take you through a Digital Demand Transformation to bring your strategic demand marketing to life.

“ANNUITAS is an extension of our team across the board. It truly is a partnership.” — KIRA MONDRUS, SECUREWORKS GLOBAL MARKETING DIRECTOR

By transforming your demand with ANNUITAS, you’ll experience lead-to-revenue results that are 4-10x better than industry averages.

Although the full value of shifting to a strategic demand marketing state via a Digital Demand Transformation comes once implementation is complete, our phased approach means you can start to realize the benefits right away.

Putting All the Pieces Together

A Digital Demand Transformation involves almost every facet of Marketing and Sales departments, including people, process, content and technology. ANNUITAS works with you to manage this change and align your entire organization around a strategic demand approach.

We bring together a cross-functional team of experts to lead the orchestration, coordinating all the elements of implementation.

  • Content development: We provide creative direction and project management for all content offers, as well as content produced for emails, forms and landing pages.
  • MAP technology production: We provide technology direction and oversight of a complete build-out of the Perpetual Demand Generation (PDG) program inside the marketing automation platform and actively manage the “go-live” process for deployment.
  • CRM configuration and development: We complete all Salesforce requirements that are necessary to implement the ANNUITAS Demand ProcessSM and PDG program.
  • Lead Management FrameworkSM implementation: We work with marketing, sales, and sales development teams to ensure full alignment around the new Demand Process for a coordinated handoff of qualified leads and conversion of opportunities into revenue.
  • Training and sales enablement: To ensure smooth implementation and alignment on lead handling, we lead the briefing of SDRs and sales stakeholders on the PDG program. We train key marketing team members on longer term management and operation of the program.

In addition to this hands-on implementation work, we provide strategic support and collaboration around web development, engagement and acquisition channel planning, and data enhancement planning and production. And our Strategy team collaborates closely throughout the process to ensure the PDG engine gets built as designed—answering questions, clarifying intent, and refining strategic details as needed.

Related content: ANNUITAS Wins 2018 Marketo® Digital Services Partner of the Year Revvie Award

Get a detailed look at our Implementation Deliverables and see how ANNUITAS supports you on the path to more predictable, profitable growth.


ANNUITAS Implementation Deliverables
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