ANNUITAS Appoints New Vice President of Marketing Technology

ANNUITAS Appoints New Vice President of Marketing Technology

Jenny Robertson Promoted to Lead ANNUITAS Technology Team

ANNUITAS, a demand generation strategy and change management firm, has promoted Jenny Robertson to the position of Vice President, Marketing Technology. In her role, Robertson will work with the ANNUITAS strategy teams in assisting clients in their demand generation program strategies and implementations including leading teams working to optimize client’s marketing automation deployments. Previously, Robertson served as Director, Marketing Automation for ANNUITAS and she joined the company in 2014 as a Lead Marketo Architect.

“Jenny has demonstrated exceptional leadership within the marketing technology community that will be an asset as she leads our technology team,” said Carlos Hidalgo, CEO and Principal of ANNUITAS. “Her expertise implementing demand generation strategies that drive revenue for our enterprise clients assures her success in this new role.”

Prior to joining ANNUITAS, Robertson worked in technology across several industries before shifting her main technology focus to CRM and marketing automation more than seven years ago. Robertson is a five-time Marketo Champion, a designation for users who have demonstrated outstanding leadership in the Marketo Community. She has also led the Atlanta Marketo User Group for more than three years. Robertson’s certifications include Marketo Certified Expert, Marketo Revenue Cycle Analytics and SFDC Certified Administrator for the Salesforce CRM solution. She was also named to the Heinz Marketing list of the Top 50 Influential People at Marketo’s 2016 Marketing Nation event.

Robertson is a graduate of the University of Georgia, earning a bachelor of business administration in Finance.