ANNUITAS B2B Enterprise Demand Generation Study Results Deliver Significant Insights – Only 2.8% of Respondents Report Effectiveness in Achieving Goals
ANNUITAS B2B Enterprise Demand Generation Study Results Deliver Significant Insights – Only 2.8% of Respondents Report Effectiveness in Achieving Goals
Industry’s First B2B Enterprise Marketing Results Show Less Than Half Use Buyer Personas in Their Planning and Strategy
Atlanta, Georgia—October 28, 2014–ANNUITAS, a demand generation strategy and change management firm, will be releasing the results of the industry’s first comprehensive Enterprise B2B Demand Generation Research Study to assess and measure the drivers behind B2B enterprise demand generation in a webinar on Thursday, November 6th at 1PM Eastern Time. This survey is notable in that respondents are exclusively from Enterprise-level B2B companies, all with revenues in excess of $250M per year and most with more than 500 employees.
“Although there are many studies on B2B marketers today – not many focus on the Enterprise and uncovering their drivers, strategies and results will help us benchmark ourselves and our organizations better,” states Carlos Hidalgo, CEO and Principal, ANNUITAS. “Since the enterprise struggles with unique challenges in connecting and engaging with their buyer, we wanted to better understand their strategies and how effective they are. These results are going to be very surprising to all Demand Generation professionals.”
“Taking the pulse of the B2B marketing industry at the Enterprise level is not easy to accomplish,” said Andrew Gaffney, publisher of Demand Gen Report. “Our advanced look at these results showed some very unique insights and data that all B2B marketers, regardless of company size, can use to improve their strategy going forward.”
The survey results will be shared via webinar November 6, 2014 at 1:00 pm ET. All webinar registrants will receive a copy of the survey results to use to benchmark themselves and their organizations. Register for the webinar here.
About ANNUITAS
ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization. Learn more http://www.ANNUITAS.com