ANNUITAS Names Kathleen Hoehn Associate Consultant

ANNUITAS Names Kathleen Hoehn Associate Consultant

Award-winning Eloqua expert joins B2B demand generation firm

ANNUITAS, a demand generation strategy and change management firm, has hired Kathleen Hoehn as an Associate Consultant within their Technology Practice. Hoehn will work with accounts and clients who use Eloqua to implement ANNUITAS’ strategic demand generation programs.

“Kathleen’s expertise as a certified Eloqua Master is a valuable asset for implementing demand generation process strategies for our clients,” said Sierra Summers, Vice President, Technology Practice. “Her background comprises the ideal mix of customer service, best practice knowledge and hands-on experience, which are all integral parts of the overall ANNUITAS process. Her ability to work cross functionally with strategy, revenue, brand and training teams will help ensure success for our clients.”

Prior to joining ANNUITAS Hoehn was on the Lead Management team at AGCO Corporation in Duluth, GA. While there, she served as the Eloqua Administrator for North American businesses, including providing B2B communications to 700+ field specialists and 6,000+ dealers and B2C communications across five brands; maintaining automation best practices across marketing and sales; migrating all online forms for new CMS deployment; assisting in Eloqua integration with an intensive restructuring; capturing and measuring activity for active brand campaign; and coordinating event lead capture for trade shows. For her efforts, Hoehn and her AGCO team won the global Eloqua Markie Award in “Metrics that Matter.”

Hoehn graduated from the Eli Broad College of Business at Michigan State University with a B.A. in marketing, specializing in public relations. She also participated in an International Business Management program based in Western Europe where she studied international politics, finance, supply chain and marketing among different cultures, improved all Cultural Intelligence CQ scores to highs, and explored global economies in action during company and site visits.

The ANNUITAS team will be exhibiting at the Oracle Modern Marketing Experience this week in Las Vegas. Visit ANNUITAS in booth 109 and learn how to Transform Demand Generation.