ANNUITAS Names Sarah Shelnut Director of Strategy

ANNUITAS Names Sarah Shelnut Director of Strategy

Award-winning marketing expert joins Atlanta-based demand strategy firm

ANNUITAS, a demand generation strategy and change management firm, has named Sarah Shelnut as its new Director of Strategy. Shelnut will be responsible for working with ANNUITAS clients in the development and implementation of perpetual demand generation strategies that drive sustainable pipeline and revenue. Shelnut is both Marketo and Hubspot Inbound Marketing Certified.

“Sarah brings with her an award-winning marketing automation skill set, as well as the expertise needed to deliver top results to our clients through the strategic execution of demand generation programs,” said Jennifer Harmel, Principal and Executive Vice President of Demand Process Strategy Practice. “With her experience, Sarah is able to develop and manage best practices that will be invaluable to our team, and will transform our clients’ demand generation programs to a new level.”

Prior to her position at ANNUITAS, Shelnut served as the Demand Generation Manager at NanoLumens, a visual communication platform and services provider based in Norcross, Ga. Under her management, marketing acquired leads increased by almost 900 percent and total acquired leads increased almost 320 percent. She used technology to solve complex business problems by implementing marketing automation software and tracked engaging campaigns and marketing workflows across marketing channels.

While working at NanoLumens, Shelnut was inducted into the Summer 2014 class of Marketo Champions, a group of 25 marketers who have demonstrated outstanding leadership in the Marketo Community, are experts in Marketo products, avid contributors in the social world and loyal advocates of the Marketo brand.

Shelnut studied Visual Communications at the Fashion Institute of Design and Merchandising. She received a 2014 Marketo Revvie Award in the “Hot Rod” Category for dramatic career growth and a 2014 Killer Content Award for Web Content Strategy. Additionally, she has been nominated to the 2014 Sales Lead Management Association “20 Women to Watch” List; named a finalist for 2014 Best Marketing Campaign of the Year at TAG’s Marketing Awards; and was a finalist for a 2014 TAG Excalibur Award.