ANNUITAS Names Taylor Enfinger Marketing Automation Consultant

ANNUITAS Names Taylor Enfinger Marketing Automation Consultant

Marketing automation expert joins Atlanta-based demand strategy firm

ANNUITAS, a demand generation strategy and change management firm, has named Taylor Enfinger as its new Marketing Automation Consultant.  In her role, Enfinger will be responsible for assisting ANNUITAS clients in their demand generation program implementations, focusing specifically on the Marketo platform. Enfinger will also be working with clients to implement, re-implement and optimize marketing automation deployments.

“Taylor brings with her a proficient technical background along with marketing automation expertise that will support the strategic execution of demand generation programs,” said Sierra Summers, Vice President, Technology Practice. “As a Marketo Certified Expert, Taylor is uniquely qualified to support our clients in their demand generation efforts, and also provide the necessary skills and experience to derive more value from their marketing automation.  Taylor also brings a background in data analysis and analytics that are critical to our strategy-based Demand Process Transformation℠ offering.”

Prior to her position at ANNUITAS, Enfinger was a marketing operations analyst for Greenway Health. Her roles included assisting in demand generation processes, operations, sales training and administrative duties over the marketing automation platform, Marketo. Enfinger served as a liaison between the corporate communications and sales teams, providing support and content and managed and supported Marketo web integration with webinar platform and online forms.

Also at Greenway, she helped lead the marketing efforts to align the CRM and marketing automation systems when the group went from a publicly traded company on the NYSE to being purchased by Vista Equity Partners and merging with two other B2B health-related IT companies.

Enfinger received both her MBA and BBA in marketing and management from the University of West Georgia in Carrollton, GA.  ANNUITAS will be exhibiting at the upcoming Marketo Marketing Nation Summit in San Francisco April 13-15th in booth 707. Visit the booth for more information on how to Transform Demand Generation.