ANNUITAS Names Tracy Thayne Senior Vice President of Strategy

ANNUITAS Names Tracy Thayne Senior Vice President of Strategy

Marketing expert joins Atlanta-based demand generation strategy firm

August 19, 2015ANNUITAS, a demand generation strategy and change management firm, has hired Tracy Thayne as Senior Vice President of Strategy. Thayne will help clients incorporate Demand Process strategies focused on driving revenue and maximizing customer lifetime value. He will bring specific channel expertise to the table; supporting clients that drive demand through third-party distribution channels and strategic partnerships.

“Tracy is the utmost professional and a premier demand generation practitioner,” said Jennifer Harmel, Principal and Executive Vice President of Demand Process Strategy for ANNUITAS. “His passion for developing buyer-centric strategies, coupled with a keen understanding of todays complex buying atmosphere, has given Tracey an expert perspective for developing business process and aligning operations with the modern buyer.”

During his 25 year career, Thayne has led global marketing teams in large-scale initiatives for technology leaders Novell and HP. His focus on B-to-B demand generation granted him opportunities to develop strategic programs for power brands like Motorola, Amazon, Microsoft and Cisco. Most recently, Thayne led Schneider Electric’s global Demand Process TransformationSM, helping the company modernize their demand generation approach, data architectures and technology configurations that supported a variety of critical buyer experiences.