ANNUITAS Principals Among 40 Most Inspiring Leaders in Sales Lead Management

ANNUITAS Principals Among 40 Most Inspiring Leaders in Sales Lead Management

Hidalgo, Needles are Inspirational Marketers, Says Sales Lead Management Association

The Sales Lead Management Association’s list of the 40 ‘Most Inspirational Leaders in Sales Lead Management’ includes two principals from ANNUITAS. Carlos Hidalgo, chief executive officer, ranked in the list of B2B and B2C C-Level Management while Adam Needles, chief strategy officer, made the list of inspirational leaders in B2B and B2C Marketing Management and Sales Management. ANNUITAS is a leading demand generation strategy and change management firm.

To create the rankings of inspirational people in sales lead management, 87 industry leaders were nominated in four categories. The 10 leaders who received the most votes from SLMA members were winners in their respective category. The SLMA is a global organization dedicated to promoting effective lead management in order to generate company revenue.

“Carlos and Adam have grown ANNUITAS and its team with their focus on helping enterprise organizations transform demand generation in order to drive revenue,” said Erika Goldwater, vice president of marketing for ANNUITAS. “An effective Demand Process Strategy is essential for organizations to maximize their customer lifetime value. This is what ANNUITAS brings to each and every client to ensure perpetual and predictable revenue.”

Carlos Hidalgo is an innovative thought-leader with more than 20 years’ experience as a B2B marketing practitioner and industry visionary. Hidalgo is widely recognized for his expertise in strategic integrated marketing, demand process, demand transformation and marketing automation. He has also been named the most influential B2B marketer in the United States by onalytica, a provider of influencer marketing intelligence. Hidalgo recently published his book, Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer to help B2B organizations implement change management and transform their marketing practices.

Adam Needles is a marketing thought-leader who helps companies build successful, modern, buyer-centric demand generation programs and transform their lead-to-revenue demand processes to drive profitable revenue growth and build sustainable brands. His book, Balancing the Demand Equation, enables marketers and executives to understand why demand generation must be a perpetual process, not just a series of disjointed, product-focused campaigns.

“Adam and Carlos are innovative industry thought leaders driving genuine change in how companies approach demand generation,” said James Obermayer, CEO and Co-founder of SLMA. “They are valuable champions of the idea that when you manage leads you manage the entire revenue generating structure of B2B and B2C companies.”

The complete list of the SLMA’s ‘40 Most Inspiring Leaders in Sales Lead Management’ is available on line at