Lauren Goldstein Appointed CRO of ANNUITAS
ATLANTA, GA – June 12, 2017 – ANNUITAS, Inc., a leader in Perpetual Demand Generation and a member of the Inc. 5000 list in both 2015 and 2016, today announced the appointment of Lauren Goldstein as the company’s new Chief Revenue Officer. Ms. Goldstein will lead efforts to expand customer relationships, develop new partnerships and expand marketing activities for ANNUITAS.
“We are very excited for a leader of Lauren’s character and experience joining our team, and expect her to have an immediate impact as we continue to grow and share our vision for ANNUITAS Perpetual Demand GenerationSM – empowering enterprise companies looking to directly link marketing investment to revenue outcomes,” said Adam Needles, CEO of ANNUITAS. “Lauren’s track record is outstanding, and she brings a unique set of skills that will help our team and our clients.”
Prior to joining ANNUITAS, Goldstein spent 18 years serving clients and leading strategy at Portland, Oregon-based marketing agency Babcock & Jenkins. She will be joining ANNUITAS from Revelry Agency, where she was a Partner. She is an expert in helping companies build content and buyer-driven Demand Generation Programs that are focused on driving profitable revenue growth.
“ANNUITAS stands alone in a crowded marketplace. Their expertise in Perpetual Demand Generation strategy, execution, optimization and change management is unrivalled,” said Goldstein. “This is a new role for the company, and I can’t wait to help ANNUITAS in their next stage of growth.”
ANNUITAS is a Perpetual Demand Generation innovator – helping marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. Leveraging its ANNUITAS Demand Process℠ methodology, the company’s clients with mature, optimized Perpetual Demand Generation Programs deliver lead-to-revenue results that are 4-10X industry averages.