Maximize the Value of Your Technology Stack- and Your People
Let’s Face It- Being in Sales and Marketing is Challenging
Economic uncertainty is negatively impacting budgets and resourcing – and even if you have the budget, talent shortages are making it hard to attract and retain good talent, especially in specialized roles like sales or marketing operations. “Running Lean” often translates to overworked teams that spend their time reacting to issues and fire fighting, rather than proactively working on optimizations and enhancements that drive revenue.
What if you had a strong, diverse bench you could tap into at any time to expand your team as your needs (and economic conditions) change? That’s where we come in. We’ve got a team of certified, award-winning technology experts ready to help you with whatever your needs are, big or small. And, because our roots are founded in go-to-market transformation, we bring best practices and years of experience to every engagement. This enables us to apply a strategic lens to your challenges and not only knock the ask out of the park, but recommend additional improvements to keep tuning your demand engine and driving pipeline growth.
Our Go-to-Market Technology Expertise
While we have an expansive list of expertise, these are the core technologies our teams work with day in and day out.
- Salesforce Marketing Cloud
- Google Analytics
We Can Do a Little or A Lot
We have resources to match any need- big or small:
An Extension of Your Team
Whether you need sales + marketing technology administrators or marketing ops, we’ve got certified experts with years of experience across multiple platforms. Life happens – we can step in and keep things running smoothly when you experience employee turnover, system transitions, or busy seasons, or when a member of your team goes out on PTO, short/long term disability, or maternity/paternity leave. Our team will decrease the pressure on your existing staff, resulting in happier, more productive teams and a renewed focus on strategic growth rather than just “staying afloat”.
CAMPAIGN STRATEGY AND EXECUTION
Practice Makes Perfect
We’ve spent over a decade helping our clients plan and execute strategic campaigns that drive engagement and focus on conversion. Our certified experts support end-to-end campaign execution across multiple platforms, keeping best practices in mind. Whether it’s simple email or landing page execution or a full-funnel nurture program, we’ve got you covered. Have existing campaigns in place but you aren’t able to track results effectively? We can also help build effective reporting and analytics across platforms to drive better visibility into what’s working and what isn’t so you can optimize effectively.
FUNNEL MANAGEMENT OPTIMIZATION
Increase Conversions and Pipeline
Alignment between sales and marketing is essential to any successful go-to-market motion. We can help identify and execute funnel management optimizations to drive increased conversions and pipeline acceleration. Examples include targeting + segmentation, scoring models, revenue cycle modeling, form strategy, lead routing, custom object development, and SLA implementation. Is your CRM more of an administrative tool than a sales enablement tool? We can also do audits of your CRM to look for efficiencies to the sales experience.
Put Garbage In, Get Garbage Out
Clean, complete, accurate data is the foundation to a successful go-to-market strategy. Unreliable data can impact everything, from incorrect targeting and segmentation to frustrated sales reps to mistrust in reporting and analytics. Our technology and data experts will assess the health of your database and execute on data hygiene and quality improvements focused on establishing data governance best practices. Examples include deduping exercises, data augmentation, deliverability audits + ongoing monitoring, and email validation audits including; flagging or removal of invalids, spam tramps, and high-risk emails from the database.
CONTACT US TO LEARN MORE