Story Behind the Demand Generation Numbers
A Look into the B2B Enterprise Demand Generation Study Results
After ANNUITAS conducted its second annual B2B Enterprise Demand Generation Study, CEO Carlos Hidalgo and VP of Marketing Erika Goldwater spoke about what the results mean for B2B marketers. During this webinar, they describe that while the state of Demand Generation is advancing, there is much room for improvement.
Insights from the 2015 B2B Enterprise Demand Generation Study covers:
- The most prevalent Demand Generation goals and obstacles
- Best practices in marketing to buying committees
- KPIs to measure and optimize to drive more revenue
The best practices and valuable guidance offered in this discussion will enable your business to drive measurable revenue growth. Listen to the webinar to gain insight into the meaning behind the numbers.