Speakers
Adam B. Needles
Chief Executive Officer and Principal
Adam has literally written the book on Demand Process Transformation — Balancing the Demand Equation Adam has most recently presented at the events including the Industrial Marketing Digital Summit, TAG (Technology Association of Georgia), B2BCamp, Silverpop University, Marketo Roadshows, Dreamforce, Sales 2.0, Online Marketing Summit and the B2B Marketing Forum in Amsterdam.
Topics
B2B Marketing ◦ Demand Generation Strategy ◦ Demand Process ◦ Marketing Automation
Jennifer L. Harmel
Executive Vice President, Demand Process Strategy Practice and Principal
Jennifer speaks to global audiences focusing on her experience building and executing Demand Generation Strategy practices. Jennifer most recently presented at Content Marketing World in Cleveland and on webinars for BrightTalk and other media organizations.
Topics
Demand Generation Strategy ◦ Content Marketing ◦ Demand Process ◦ B2B Marketing
Lauren Goldstein
Chief Revenue Officer
Driven by the philosophy of “Nothing Great Was Ever Achieved Without Enthusiasm,” Lauren embraces many passions beyond marketing – marathon junkie, philanthropist, tequila and whisky lover and food epicurean. Throughout her 20+ year B2B marketing career, Lauren has been a frequent speaker with engagements at MarketingProfs B2B Conference & Virtual Conference, the Marketing Sherpa B2B Conference and other industry-leading B2B events. In addition to the ANNUITAS blog, you can also read Lauren’s work at her marketing blog, LaurenOnDemand.
Topics
B2B Marketing ◦ Demand Generation Strategy ◦ Digital Marketing ◦ Sales + Marketing Alignment ◦ Customer Acquisition + Retention
