Customer Experience and Personalization: The Catalyst for Growth

Delivering great customer experiences is no longer an option – it’s required to thrive!

During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, one trend is overwhelmingly clear: B2B customers expect tailored content. In fact, not only do they expect it, but some require it to move forward in the buying process.

In other words, generating personalized content for future buyers and customers is no longer a differentiating factor, but a minimum expectation to meet. Applying personalization strategies to B2B marketing efforts is crucial to prove relevance to your customer, reduce conversation friction, encourage engagement, and create a sense of urgency.

ANNUITAS, Adobe and BWG invite you to join other growth leaders in a discussion to take a deeper look into the requirements for driving predictable and sustainable growth in 2021.

Discussion Topics

  • Trends driving the need for better customer experiences
  • Steps for operationalizing orchestrated buyer engagement
  • The role of people, process, content, and technology in creating a cohesive experience
  • Measuring and optimizing impact on growth
  • Examples of “best practices” in action

This event is co-hosted by Adobe and BWG Connect. To register, please follow this link and complete the form. Not able to make it day-of? Register anyway and we’ll send you a recording after the webinar.

Register for webinar here.

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