The Blueprint of A Strategic Demand Marketing Plan: Part 1
Shifting to a strategic demand marketing state matters now, more than ever. It’s the only way you can keep up with changing customer expectations, build a solid foundation for your go-to-market, and achieve revenue goals.
But to get there, you must have a plan.
Join Chief Operations Officer Jennifer Harmel, Chief Growth Officer Jessica Jones, and Senior Strategy Director Jen Watson as we share our own blueprint for a results-driven strategic demand marketing plan. We’ll walk you through the process – detailing exactly what we do for clients – to help you start making the shift from tactical acts of marketing to a strategic demand marketing state.
In this first part of our series, we’ll discuss:
- The importance of making this shift
- Why this idea that you need to make a shift moved from a ‘nice to do’ to ‘must do’ initiative
- Balancing change while also meeting your existing obligations
Help Us Serve You Better
Let us know a little about yourself to gain access to more resources relevant to your specific role and needs
To Continue Reading...
Chief Growth Officer's Handbook
Now is the moment to re-think your go-to-market strategy—to improve customer engagement and to max...
How to Successfully Manage Go-To-Market Change in Your Organization
Your organization (and the people within it) needs to change in order to drive predictable and susta...
Five Reasons Why Your Martech Purchases Are Failing
There’s a technology based solution to nearly every problem marketing and sales leaders face today...