The Blueprint of A Strategic Demand Marketing Plan: Part 1

Shifting to a strategic demand marketing state matters now, more than ever. It’s the only way you can keep up with changing customer expectations, build a solid foundation for your go-to-market, and achieve revenue goals.

But to get there, you must have a plan.

Join Chief Operations Officer Jennifer Harmel, Chief Growth Officer Jessica Jones, and Senior Strategy Director Jen Watson as we share our own blueprint for a results-driven strategic demand marketing plan. We’ll walk you through the process – detailing exactly what we do for clients – to help you start making the shift from tactical acts of marketing to a strategic demand marketing state.

In this first part of our series, we’ll discuss:

  • The importance of making this shift
  • Why this idea that you need to make a shift moved from a ‘nice to do’ to ‘must do’ initiative
  • Balancing change while also meeting your existing obligations


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