The Blueprint of a Strategic Demand Marketing Plan: Part 2
Shifting to a strategic demand marketing state matters now, more than ever. It’s the only way you can keep up with changing customer expectations, build a solid foundation for your go-to-market, and achieve revenue goals.
But to get there, you must have a plan.
Join Chief Operations Officer Jennifer Harmel, Chief Growth Officer Jessica Jones, and Senior Strategy Director Jen Watson as we share our own blueprint for a results-driven strategic demand marketing plan. We’ll walk you through the process – detailing exactly what we do for clients – to help you start making the shift from tactical acts of marketing to a strategic demand marketing state.
In this second part of our series, we’ll discuss:
- Laying the foundation with our insights phase
- How these insights inform the buying process
- Applying this information to a Conversation Track Architecture

Help Us Serve You Better
Let us know a little about yourself to gain access to more resources relevant to your specific role and needs
To Continue Reading...

The Cost of Doing Nothing: How a Reactive Go-to-Market Strategy Hurts You in the Long Run
“A man who stops advertising to save money is like a man who stops a clock to save time.” - Henr...

Five Signs Your Sales and Marketing Teams are Misaligned
Ninety-eight percent (98%) of sales and marketing professionals think that misalignment between sale...

2021 ANNUITAS Enterprise Marketing Automation Platform Analysis
Selecting the Right Marketing Automation Platform for Your Enterprise Demand Technology Stack Marke...