Shifting to a strategic demand marketing state matters now, more than ever. It’s the only way you can keep up with changing customer expectations, build a solid foundation for your go-to-market, and achieve revenue goals.
But to get there, you must have a plan.
Join Chief Operations Officer Jennifer Harmel, Chief Growth Officer Jessica Jones, and Senior Strategy Director Jen Watson as we share our own blueprint for a results-driven strategic demand marketing plan. We’ll walk you through the process – detailing exactly what we do for clients – to help you start making the shift from tactical acts of marketing to a strategic demand marketing state.
In this second part of our series, we’ll discuss:
- Laying the foundation with our insights phase
- How these insights inform the buying process
- Applying this information to a Conversation Track Architecture
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