Today, both marketing and sales leaders are accountable for pipeline and revenue growth—nearly two-thirds say it’s the most important measure of their success.1 But traditional campaign-based marketing approaches cannot reliably, predictably and consistently drive growth. And they often detract from, rather than enhance, a buyer’s experience with your brand. It’s time to transform demand.
ANNUITAS empowers business leaders to challenge the status quo and transform demand into an engine for scalable, sustainable growth.
ANNUITAS clients with mature, optimized Perpetual Demand Generation programs deliver lead-to-revenue results that are 4-10x industry averages.
Changing the Demand Equation
ANNUITAS enables this transformation through ANNUITAS Perpetual Demand Generation® (PDG), a proven approach that shifts the dynamic from tactical, one-off campaigns to strategic, “always-on” marketing.
Powering PDG, the ANNUITAS Demand ProcessSM provides a playbook for orchestrating and optimizing every element of customer engagement throughout the buying cycle. Better customer experiences translate into better business outcomes, as leads are better qualified, more leads turn into sales, and more buyers become long-term loyal customers. Transforming the Demand Process enables enterprise and growth-oriented companies to:
- Optimize customer experience. Deliver more value to customers and boost financial performance by ensuring buyers get the information they need when they want it.
- Accelerate business growth. Build a foundation and methodology to connect with prospects and drive scalable, sustainable business growth.
- Prove marketing ROI. Align marketing and sales around a singular KPI—revenue growth—and establish the value of marketing as a growth driver.
Deliver Predictable, Measurable Results
Demand shouldn’t be about marketing objectives; it should be about business outcomes. PDG and the ANNUITAS Demand Process Methodology enable you to understand which marketing investments are converting to closed-won sales, significantly increasing the profitability of your sales and marketing operations, and driving predictable, sustainable business growth.
ANNUITAS clients transform marketing from a campaign-driven cost center into a proven, revenue-driving partner to sales that directly contributes to corporate growth.
- SecureWorks increased conversion 54%, driving more than $100 million in marketing-attributed revenue.
- PR Newswire increased conversion and closed sales by 30%, transforming marketing from a cost center to a revenue driver in just five months.
- LENOX increased marketing’s contribution to the sales pipeline and consistently converts more than 11% of engaged leads into qualified leads.
“Today, we are delivering quality leads to sales that are resulting in actual revenue.” — Kira Mondrus, SecureWorks Global Marketing Director
Turning Marketing and Sales Leaders into Superheroes
At ANNUITAS, we’re obsessed with driving business outcomes for customer success. And we believe the best outcomes are achieved when marketing and sales collaborate to deliver better customer experiences and align around a singular KPI—revenue growth.
Driving this kind of change isn’t easy, but it’s how bold transformers move their organizations from low-ROI, campaign-based tactics to strategic, predictable business growth. It’s how ANNUITAS clients become superheroes. And it’s why we’re excited to come to work every day.
1 Source: ANNUITAS, Inc., 2016 B2B Enterprise Demand Generation Survey
See how you can transform demand into an engine for sustainable business success.
ANNUITAS Services Overview